our promise
Every client who engages with HPC Prestige is given a written assurance that we call ‘Our Promise’. It’s an undertaking that we will deliver an exceptional level of service.
We promise to be:
- Strategic in our approach to marketing every
property individually - Diligent about giving feedback to our clients after
every inspection - Alert to market activity and proactive in using information to our clients’ advantage
- Accountable to our clients, by updating them and meeting regularly to keep them informed
- Transparent in our negotiations, presenting all offers in writing to our clients from buyers that we know are serious and qualified
- Consistent in delivering our five essential services:
- a written marketing plan
- post-inspection feedback after every showing
- regular, written marketing reports
- regular review meetings
- all offers presented in writing
What We Do
Meet & Greet
A meeting at your property is the best way to better understand your needs, discover the key selling features of the home and start devising a plan to best assist with your transition to a new property.
Our Pre-Sale Consultation
Our pre-consultation meetings are an integral part of the sales process to ensure we maximise the sale price by understanding the property in detail, and what you believe are the most important selling features. We place special attention on the presentation of every home including renovations, cosmetic refurbishments, and in some cases styling and furniture packages.
Campaign Design
The campaign design includes a discussion around the method of sale, which will help identify the differences between Auction and Private Treaty, or pricing versus not pricing the home. The campaign design will address all marketing methods to match the property and the current market climate, and will be delivered with real-time analytics.
Marketing Commences
Your tailored marketing schedule will be shared via a diarised calendar with all dates relating to photography, open homes, online exposure, and weekly meetings followed through systematically. Our regular communication will ensure you are well informed every step of the way.
Buyer Negotiation
During each open home viewing, prospective buyers will be asked a series of qualifying questions including if they would like to make an offer on the property. Competition via multiple offers is a proven path for success by leveraging interest and ensures the maximum price in the market is achieved.
Contract
Once successful negotiations have taken place, the contract is signed by all parties. To ensure relevant contract dates are met on time, our team is always in attendance at building and valuation inspections. Providing ongoing support throughout the conditional period is paramount when addressing property-related questions, preventing any unforeseen surprises.
Settlement Date
In order to settle the property successfully, we continue to work very closely with all parties to ensure the transaction comes to a close. All items pertaining to the property, including keys, will be collected prior to this date and passed on to the buyer at settlement. Once the property has settled, our working relationship will remain behind the scenes until you need us again.
MARKETING
Our approach to marketing is designed to maximise your potential buyers in a cost-effective way, and will be custom-designed to suit you, your property, and the current market.
PRINT MEDIA
HPC Prestige has negotiated the best available rates with both local and statewide publications, including Courier Mail’s Saturday Real Estate Magazine.
DATABASE & ELECTRONIC MARKETING
We have an extensive database of local and investor buyers. When you list your property with HPC Prestige your property will immediately be exposed to over 70,000 qualified buyers across the Harcourts network.
SOCIAL MEDIA
Social Media promotion proactively targets buyers who live in and around your area, showcasing your listing in their Facebook and Instagram feeds.
VIDEO
Video is an outstanding marketing tool, whether you choose a short 30 second video or a two minute video, to showcase the property’s finer features. A professional video invites the buyer into your home and gives them a taste of the lifestyle on offer.
INTERNET MARKETING
We have secured the best available rates for premiere placements on realestate.com.au, Domain and Homely, among others.
OPEN HOMES
Open homes are a critical part of the marketing process. Allowing buyers to inspect your home in clusters creates competition amongst buyers, and also limits the disruption to you if your home is popular with the marketplace.
SIGNBOARDS
Signboards are an incredibly important part of the marketing mix. Most buyers frequent areas of interest and signboards provide both local and out of area buyers immediate information about what is available.
PROFESSIONAL PHOTOGRAPHY
Capturing the luxury, landscape, tones and finishes behind a home is what sells it. Every home has a story to tell and the photographer will work hard to showcase your home to the desired audience with engaging images.
